Founder’s Story: "The Vision"
I am Aaron and I discovered my passion for watches a couple years back. As a watch enthusiast, I was drawn to the craftsmanship, history, and value that a well-made watch represents. But as my collection grew, I noticed one thing missing, a strap that matched the quality and character of each timepiece. Finding a strap that was locally made, luxurious, and customizable felt impossible. Most options didn’t meet the standard I envisioned in terms of quality and customizability.
That’s when the idea for Dune Straps was born. I wanted to bring something different to the UAE, a brand that embodies luxury, style and comfort and that prioritizes craftsmanship at every stage. With Dune Straps, each piece is a tribute to the art of leatherwork, made for those who appreciate quality, individuality, and style. This journey is more than business for me; it’s a mission to create products that reflect my passion for watches.
I also have an account on instagram called @watcheswithaaron, if you love vintage watches please don't forget to check it out.
Dune Straps | Luxury Straps, Handcrafted to Perfection
Our Vision
At Dune Straps, we believe that a watch strap is more than an accessory—it’s an expression of style, a reflection of character, and a connection to tradition. Founded in the UAE, our vision is to redefine luxury by creating accessible, premium-quality watch straps that are meticulously crafted and designed to last.
Our Craft
Each Dune Strap is crafted with precision, using only the finest leathers, from exotic crocodile and soft lambskin to classic calf and vibrant suedes. Our artisans pour their skill and dedication into every strap, ensuring it not only looks exceptional but stands the test of time. We believe in slow fashion, focusing on quality over quantity, and we source our materials responsibly to honor both tradition and sustainability.
Customization and Individuality
We know that our customers are unique, and that’s why we offer full customization. Through our online platform, you can design a strap that perfectly matches your watch and personality, whether it’s a classic brown leather strap or a bold blue crocodile design. With Dune Straps, you’re not just buying a product; you’re creating something personal.
Proudly Made in the UAE
Dune Straps is proud to be locally produced in the UAE, supporting local artisans and celebrating the region’s rich history of craftsmanship. Our commitment to quality, authenticity, and community is woven into every stitch of our straps.
Join us at Dune Straps, where craftsmanship meets individuality. Discover a world of luxury, designed for every watch and for every wrist.